"In the words of Simon Sinek, 'always start with why,'" said Glenn Gutek, CEO of Awake Consulting and Coaching. "It is good to know why you are launching your business. In this process, it may be wise to differentiate between [whether] the business serves a personal why or a marketplace why. When your why is focused on meeting a need in the marketplace, the scope of your business will always be larger than a business that is designed to serve a personal need."
Businesses of all sizes are trying to find news ways to do their part for the environment by implementing greener practices. Unfortunately, many of the more eco-friendly options available today are also significantly more expensive, so business owners need someone like you who can advise them on how they can change their process without sacrificing their bottom line.